Strategy & Operations
Clear strategy, strong operations, and aligned creative teams are essential for long-term communications success. I help mission-driven organizations build communications frameworks that are scalable, sustainable, and designed to connect with diverse audiences across platforms and channels. Whether you’re refining your brand, building a new content strategy, optimizing creative operations, or implementing smarter systems, I offer practical, strategic support tailored to your organization’s goals.
Brand Strategy & Development
Your brand is your most valuable asset. Whether you’re building a new brand from the ground up or refreshing a successful one, I help organizations craft authentic, compelling brand strategies that drive long-term success.
- Defining brand purpose, vision, mission, and values
- Researching market dynamics and competitive landscapes
- Understanding audience demographics, needs, and challenges
- Establishing brand archetypes, personality, voice, and tone
- Building flexible messaging frameworks and visual identity systems
Content & Social Media Strategy
A strong content strategy is essential for engaging audiences and supporting business goals. I help organizations develop thoughtful, impactful content strategies that connect across platforms and formats.
- Content audits and ecosystem planning
- Multi-channel content strategy development
- Editorial calendar and content repurposing strategies
- SEO-informed content creation and optimization
- Social media content strategy and advising
Creative Leadership & Operational Strategy
As a seasoned creative leader with more than 30 years of experience, I specialize in building, scaling, and strengthening in-house creative teams. Whether you’re launching a new team, expanding to meet growing needs, or streamlining operations, I can help you:
- Analyze organizational needs, expectations, and creative potential
- Identify skills, roles, and team dynamics for long-term success
- Develop strategic and budget plans for growth, evolution, and succession
- Strengthen client service models and internal collaboration
- Implement tailored processes and software systems, including DAM and project management tools (see below)
Technology Solutions
The right technology can streamline communications, improve collaboration, and unlock new creative potential — but only when it’s thoughtfully selected and implemented. I help organizations evaluate, select, and integrate digital solutions that serve real operational needs.
- Evaluating organizational needs and identifying the right tools
- Overseeing vendor selection, implementation, and user adoption
- Selecting and implementing digital asset management (DAM) systems
- Setting up and optimizing project management systems (PM software)
- Integrating AI tools for content enhancement and workflow efficiency
- Developing internal training and governance for sustainable use
Team Enablement & Workflow Optimization
Strong systems and empowered teams are key to sustainable communications success. I help organizations streamline workflows, build scalable processes, and develop internal training that sets creative and communications teams up for success.
- Auditing workflows and identifying opportunities for improvement
- Developing SOPs to standardize best practices
- Building onboarding resources and competency frameworks
- Creating tailored internal training programs focused on tools, processes, and communications
- Facilitating team alignment around brand, content, and operational goals
Need more info?
I am happy to provide more detailed information about these services, as well as offer specific examples of previous successes. Let me know what you’re looking to accomplish and we can schedule a time to connect.
Torrance Creative 