A colorful illustration evoking creativity, Generated by AI.
I help organizations tell compelling stories, build stronger brands, and work more efficiently.

With nearly 30 years of communications experience in life sciences organizations and cultural nonprofits, I bring a blend of strategy, content expertise, hands-on creative skills, and problem-solving to every project.

I specialize in brand and content strategy, creative development, team enablement and process improvement, digital asset and project management system evaluation implementation, and the use of AI to streamline work and uncover new opportunities. I support major academic medical centers, life sciences organizations, global healthcare companies, and local nonprofits — helping them strengthen their communications, improve their operations, and align their content with larger strategic goals.

Whether building a communications plan, developing messaging, designing content, or guiding a team through a complex project, my work sits at the intersection of strategy and execution. I’m passionate about making communications work better — for the people who create it and the audiences who rely on it.

Ready to talk about your goals? Please get in touch.

Jennifer Torrance
Principal, Torrance Creative

Offerings

  • Creative Leadership & Operational Strategy
  • Brand Strategy & Development
  • Content & Social Media Strategy
  • Team Enablement & Workflow Optimization
  • Technology Solutions (DAMs, PM Systems, AI tools)